This Friday, March 3rd, the world will raise its hands and voices in support of World Hearing Day! This important day of recognition is sponsored by the World Health Organization Office for the Prevention of Deafness and Hearing Loss. This year’s theme is “Action for Hearing Loss: Make a Sound Investment” highlighting the economic impact of hearing loss. Please find below a taste of some of the activities and news releases that the WHO and some of our partners are sponsoring, including a webinar on the economic impact of hearing loss at the WHO.
Please join the global movement to advocate for better hearing health policies. Your support helps encourage governments to invest in the lives and livelihood of the 360 million people that are affected by disabling hearing loss around the world. Join the conversation on our facebook page https://www.facebook.com/c4ghh/ or share your story directly with the WHO on the links below.
World Health Organization Materials
The materials for the day are available on the WHO webpage http://www.who.int/pbd/deafness/world-hearing-day/2017/en/ in English, French and Spanish. Translations in Arabic, Chinese and Russian will be uploaded shortly. Please feel free to use the materials and share them widely.
American Academy of Otolaryngology—Head and Neck Surgery is recognizing and participating in World Hearing Day with the following:
- An announcement in the February 23, 2017, issue of OTO News (the weekly AAO-HNS newsletter) featuring the multi-language materials available through the World Health Organization for World Hearing Day with a link to http://www.who.int/pbd/deafness/world-hearing-day/2017/en/
- Social media postings on March 1, promoting March 3rd as World Hearing Day with a link to resources at http://www.who.int/pbd/deafness/world-hearing-day/2017/en/
- A reminder in the March 2, 2017, issue of OTO News recognizing March 3, 2017, as World Hearing Day with a link to http://www.who.int/pbd/deafness/world-hearing-day/2017/en/ and http://www.entnet.org/content/patient-health
Social media postings on March 3, 2017, AAO-HNS Joins the Global Otolaryngology Community in Recognizing World Hearing Day, with links to the following:
American Academy of Audiology (http://audiology.org) is/has:
- Published yesterday in, AudiologyToday – March Issue, a 7 page interview, with the magazine cover picturing Shelly Chadha, talking about Global Action for Hearing Loss, World Hearing day and the multiple roles of WHO in global ear and hearing policies.
- Planned a variety of visits this week on Capital Hill in Washington D.C. by our members who will ONLY use the WHO materials and keep the conversations strictly on the Importance of Hearing while using WHO materials. (We are hopeful that we will be able to encourage other various U.S. professional organizations to join us next year with this same activity to make an even greater impact).
- Published eNewsletters and eBlasts encouraging our Academy Members to celebrate World Hearing Day by identifying activities they could do in their own local areas, and report to WHO about the activity.
- Running a Website Announcement on our Entry Page about the World Hearing Day – after clicking on the title of the Announcement, the navigator is taken to WHO Prevention of Blindness and Deafness site.International Journal of Audiology is running in the March Issue an Editorial by Shelly and Alarcaos Cieza Moreno, about the World Hearing Day (http://www.tandfonline.com/toc/iija20/current). This same Editorial is simultaneously running in Ear and Hearing.
American Speech-Language Hearing Association promotes World Hearing Day
- Developed social media tool kit with seven custom digital assets for observing World Hearing Day: http://www.asha.org/About/news/World-Hearing-Day/
- Disseminated press release over wire and to national health care reporters: http://www.prweb.com/releases/2017/02/prweb14086774.htm (resulted in 113 articles with potential audience reach of over 83 million)
- Distributed email blast to ASHA audiologist members and NSSLHA members on 2/21 encouraging them to participate and providing toolkit
- Wrote ASHA blog post with 2017 President Gail Richard with broad social media dissemination: http://blog.asha.org/2017/02/23/world-hearing-day-use-this-toolkit-to-champion-our-work/
- Placed article by Gail Richard in USA TODAY weekend supplement that went to a readership of 2 million: http://www.futureofpersonalhealth.com/prevention-and-treatment/why-you-should-make-a-sound-investment-in-your-hearing
Christoffen Blinden Mission (CBM) is hosting a website on World Hearing Day and Key Interventions for Hearing Loss at http://www.cbm.org/World-Hearing-Day-2016-503230.php
These are great examples of how organizations can have great effect when working toward a common goal. Thanks so much for your support of these activities and others that Make Hearing Health a Global Priority!